Corona COrner
For this project, I designed the logo and signage for the VIP section at a Southern Illinois University basketball game. The goal was to create a visually striking and cohesive design that elevated the guest experience while aligning with University and Corona brand standards. University staff assisted in feedback that led to the final design of the logo.
Challenges
Adhering to the various brand standards of each stakeholder required careful communication. The logo mixed both brands and had to be approved by all parties. This led to several revisions throughout the design process, resulting in the final logo and signage.